Social Media Marketing

Our social media services meant for social media optimization, profile enrichment, social media interaction, social advertising and social campaign tracking

Biztech specialized team of Facebook marketers, who caters to all your marketing needs and promotes your business by planning efficient strategies. Our aim is to increase traffic on your website by reaching out potential customers and maintain a reputation on Facebook that stands out.

We promote your business as per below ways:

By making the most out of the Facebook profile

We create an active and interesting Facebook page by adding information about the business, the website link, images and an overview about the business. Keeping relevant and appropriate information on the profile page will help customers find your business easily and quickly on Facebook.

By adding common hashtags in the posts and profile

With the use of suitable hashtags, your business profile page is most likely to appear more prominently in the Facebook search results. This allows customers to find your brand or related stories, campaigns, promotions and more stuffs at the ease of their fingertips.

By interacting with the customers and followers

Interaction with viewers or users of Facebook provides a powerful endorsement for your business. Facebook users love to share their views and news with real people. Replying to customer’s queries and responding to their comments and complaints will encourage more discussions and feedbacks. We build and spread your brand story to your target and prospective audience.

By rewarding Facebook followers

Many people use Facebook to find special deals and offers. Therefore, running competitions and offering deals can encourage more visitors to follow your page and connect with you.

What we provide:

LinkedIn is a social network with nearly 240 million users.  The social media network enables its members to network professionally, post and find jobs, ask and answer questions, and build thought leadership. As a marketer, LinkedIn is one of the most effective places online to engage with decision makers within your target market who may be in need of your products or services. The goal is to be consistently visible and valuable.  It’s not about selling.  You need to educate and provide useful information.

Complete assistance for your Profile

The first thing many people do when they receive your connection request is look at your profile.  Make sure your LinkedIn profile is up-to-date, and complete.  Use a high quality, professional looking photo.  Be very clear about what you do, whom you help, and how you can help.

Follow Other Company Pages

Following your partners, customers, and prospects’ company pages and engaging with them by commenting, linking, and sharing their updates are a great way to get your company on your prospects’ radar.

Build Your LinkedIn Company Page

Company pages are becoming increasingly important on LinkedIn and are a great way to showcase your company, the products and services you offer, and share relevant and useful information with followers.  In addition, each of your employees’ profiles will list where they work.  Every person that connects with your employees’ profiles may potentially click on your company name and view the company page.  This is a great way to extend the reach of your company.

A great and inexpensive way to increase your company page followers is to run LinkedIn ads focused on your LinkedIn group members.

Complete assistance for Growing Your Connections

The more connections you have, the more opportunity there is for engagement with your target audience.  Focus on the depth and breadth of your network and make sure to consistently grow your connections.

• Invitations to Connect
• LinkedIn’s Advanced People Search

• Request an Introduction
• Use In Mail

Status Updates to Post Links to Useful & Relevant Content

Posting useful and relevant information on your personal profile and company page, on a consistent basis,  is a great way to position yourself in your connections’ minds as a thought and industry leader.  It also helps to showcase your company’s capabilities, personality, and the work you’ve done for other customers.  Avoid giving sales pitches, though.  Instead, provide interesting and useful information.  Sharing others’ articles and adding your two cents on each of the topics is also a good way to use status updates.  You need to interact with your LinkedIn community.  The best way to do this is to produce regular content and updates.  Ultimately, it’s all about creating a connection and establishing trust and credibility.

Start LinkedIn Groups

LinkedIn Groups provide a place for professionals to share content, find answers, post / view jobs, make business connections, and establish themselves as experts within their industry.  LinkedIn has a group directory that features nearly 2 million different groups.  Join several groups on LinkedIn.  The best way to reach your target audience is to join the types of groups they belong to and then actively engage with the group’s members.  You can also start your own LinkedIn Group and act as the facilitator for the group.

LinkedIn Ads

LinkedIn Self-Service Advertising provides an effective way to raise awareness about your company, share useful and relevant information, build relationships, and drive quality leads.  You pay by clicks and focus on reaching people with specific job titles, functions, seniority level, or companies within a certain industry and company size.

To create an ad, start by writing a headline, add some copy and create a destination link.  Then, bid on how much you’ll pay every time someone clicks on the ad.  One key point to keep in mind: people read content and ignore the ads.  Try to craft your ad in a way that provides some value to your intended audience, such as linking to a useful blog post on your website, a white paper, e-book, video, etc.

LinkedIn also provides premium display advertising.

LinkedIn is a tremendous resource for companies looking to grow and find new customers.

For more information on how to use LinkedIn, check out LinkedIn’s Learning Center.

The building blocks of Twitter

You’ll need to understand the language and terminology used so that you’re able to interact with customers and engage in conversations seamlessly. Here are some definitions to get you started:

• Tweet

  A Tweet is a message posted on Twitter that can contain text, photos, links and videos.

• Reply

  Click ‘reply’ to respond to anyone’s Tweet. Replying to a Tweet is a way to show you’re listening and provide helpful answers.

• Retweet

  A Retweet is sharing a Tweet from someone else with your followers. Click the Retweet button to share the Tweet as is, or quote the Tweet to add a comment of your own.

The building blocks of Twitter

• Like

  Alike is a simple way to acknowledge a Tweet. It can also be useful to use as a bookmarking tool if you want to easily find a Tweet again. Tap the heart icon to like a Tweet and the author will see that you appreciate it.

• Hashtag

  A hashtag is any word, or phrase without spaces, beginning with the # symbol. People use hashtags to organize conversations and make it easier to find all content related to a given topic. Click on a hashtag to go directly to the search results for that term. Hashtagged words that become very popular are often Trending Topics.

• Mention

  Bring a Tweet to another person’s attention by including their @username in your message. You could use it to ask someone a question, to thank them, or simply to highlight a piece of content.